Campaign Solutions

Choose from 27 agencies to design, develop and execute integrated marketing campaigns.


This agreement covers all the services you need to run end-to-end marketing campaigns. It is a single lot agreement. Each of the 27 agencies is able to deliver all the tasks required to design, plan and run a campaign so you can hire a best in class agency.

If you have more niche, tactical or standalone requirements use the Communication services RM3796 agreement.


  • A single contract with one agency for an integrated, end to end approach
  • Agencies offer innovative solutions to your brief
  • Agencies have been assessed via a competitive tendering process
  • Range of best in class agencies of all sizes from small to global
  • Includes agencies with bases across the UK and overseas
  • Strategic partnership approach with outcome focussed campaigns
  • Agencies encouraged to sub-contract for expertise not available in house to deliver best solution

Products and suppliers

There are 26 suppliers on this framework

Lot 1 : Campaign Solutions
The listed agencies have leading skills across six specialisms: Strategy development Creative for campaigns Digital marketing and social media Public relations Direct marketing Partnership marketing


26 suppliers

How to buy

Before using this agreement you must have internal approval. If you are in central government and spending over £100,000, you must also seek approval from the Professional Assurance Group. Refer to the Government Communication Service website, or email if you have any questions about the approval process.

Charge for central government

Central government buyers (including Arm’s Length Bodies and Executive Agencies) using this framework are required to pay a charge of 1% of the total contract value.

The charge is a set contribution from all government communications expenditure through the frameworks and funds the Government Communication Service (GCS). It has been in existence since 2013/14 and approved by the Civil Service Board, Ministerial Board and with the agreement of all Directors of Communications.

The 1% management charge is collected by suppliers on behalf of GCS and is added to the total net value of each invoice. This charge is not payable by any buyers other than central government.

Further competition

Before appointing an agency you will need to run a further competition, see the guidance notes for further information. You can use CCS’s eSourcing tool to do this, or your own process.

Duration of agreement

Your call off contract duration can be for up to four years and can run beyond the expiry of the framework, as long as it is awarded during the framework term.